Agri-Access

Visual Identity Refresh

Role
Freelance Senior Art Director — Hired by Bader Rutter to lead creative development of the refreshed visual identity, brand system, and design standards across print, digital, and environmental applications.

Challenge
Agri-Access needed a refreshed identity to better reflect its expertise and potential within agricultural finance. The previous brand lacked cohesion and was dated, limiting its ability to convey confidence and connection with its audiences.

Approach
Inspired by the limitless potential of the land — expansive, open, and full of possibility — the new identity uses clean geometry, grounded color, and horizon-line compositions to convey optimism and forward momentum. The system reflects a brand rooted in trust and growth, helping customers see opportunity in every acre.

Result
Delivered a cohesive, contemporary brand system that elevated Agri-Access’s market presence and strengthened alignment across channels. The refreshed identity communicated expertise and optimism, helping reposition the brand as a confident, trusted partner within the agricultural finance industry.

Agency
Bader Rutter

Contributors
Danielle Cameron, Creative Director
Brenda Neigbauer, UX Designer