About
I help brands solve problems, tell stories, and move forward — through ideas grounded in clarity, collaboration, and craft.
My perspective has been shaped by a range of experiences — living and working in creative communities across the country, collaborating with teams of all sizes, and learning from people whose ideas and energy continue to inspire me. Those experiences taught me to balance precision with empathy, and strategy with imagination.
At wello, Wells Fargo’s in-house agency, I lead creative across brand evolution and digital storytelling, including the Wells Fargo Stories and History sites. Each initiative reflects a focus on creating relevant, human-centered experiences that build connection and elevate the brand.
Previously, I led an in-house team at Shutterfly and partnered independently with clients across industries — from retail and financial services to startups and boutique brands — developing identities, campaigns, and content that unite strategy and creative expression.
Outside of work, I find creative fuel in design, architecture, and travel — always observing how place, culture, and craft shape the stories we tell.
My process is about finding clarity in complexity and meaning in every detail — because the best ideas are clear, human, and built to last.
Minneapolis, MN
415-385-2663
heather.holte@gmail.com