About
I’ve spent more than 20 years helping organizations communicate with clarity, purpose, and humanity.
My work spans brand strategy, experience design, storytelling, and creative leadership. Throughout my career, I've partnered with organizations of all sizes, from startups to global brands, creating work that connects business goals with real human needs.
What I enjoy most is bringing people together around a shared vision. Whether guiding a brand evolution, shaping a digital experience, or launching something new, I help teams navigate complexity, find clarity, and move ideas forward.
I've helped lead creative initiatives at Wells Fargo, including the evolution of Wells Fargo Stories, the reimagining of the company's digital heritage experience, and the naming and development of wello, the internal creative agency's brand and identity.
I'm equally invested in the people behind the work. Throughout my career, I've helped teams do their best work by mentoring talent, strengthening creative practice, and fostering cultures built on trust, curiosity, and collaboration.
Solving problems. Telling stories. Moving brands forward.
Minneapolis, MN
heather.holte@gmail.com
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