Corteva Agriscience

Zorvec™ Global Brand System

Role
Art Director — Brand System Design + Global Guidelines Development

Challenge
Following the unification of Dow and DuPont’s agriculture businesses into Corteva Agriscience,™ Zorvec™ — a key global Active Ingredient — needed a comprehensive, scalable brand system that could flex across regions, crops, and regulatory environments. Global teams were working with fragmented assets, inconsistent messaging, and varying levels of design maturity. They needed clear guidance, practical tools, and guardrails to deliver a cohesive brand experience across print, digital, POS, events, and localized photography.

Approach
Building on the foundational brand architecture and design established by the agency of record, I created the Zorvec™ global brand guidelines and expanded them into a unified, multi-channel system. I defined the tiered photography approach, layout frameworks, and notch usage, and set copy standards designed for clarity and consistency. To support execution worldwide, I built an extensive library of templates and regional guidance across print, digital, POS, events, and presentations—giving global teams a flexible system they could adopt and adapt seamlessly.

Result
Zorvec™ launched with a consistent, globally aligned brand system that translated effectively across regions, crops, and communication channels. Teams gained clarity, efficiency, and creative confidence, enabling stronger storytelling and faster production. The scalable system reduced variability, strengthened brand recognition, and allowed regional teams to localize while preserving global standards — supporting a more unified and impactful global Corteva presence.

Agency
Bader Rutter