Shutterfly
Creative Direction | Team Leadership | Photography Direction
Bringing a brand promise to life through storytelling at scale
Shutterfly's "Happiness Guaranteed" promise was built on celebrating the moments, relationships, and milestones that matter most. The challenge was to create authentic storytelling that could extend across a wide range of products and customer experiences while amplifying the brand's visual and emotional expression.
I led creative direction across seasonal campaigns and recurring photo productions, helping shape how the brand came to life across direct mail, digital, social, and product marketing channels.
Working closely with writers, designers, producers, stylists, photographers, and product teams, I developed concepts and visual narratives designed to work across multiple formats. Through monthly and bi-monthly productions, we created stories that could be adapted across cards, photo books, gifts, home décor, and marketing communications. Custom-built sets, in-house product photography, and real-home locations helped create a cohesive visual language across the brand.
The work focused on real moments and genuine human connection. By using authentic talent and environments that felt lived-in and relatable, we created imagery that felt personal, approachable, and true to the brand's promise.
Role
Creative Direction, Team Leadership, Photography & Set Direction, Campaign Development
Team
Partnered with Stephanie Yee (Creative Director) and Lindsay Marie Thomas (Design) while leading multidisciplinary teams spanning photography, direct marketing, design, writing, production, and styling.
