Jockey

Forever Fit Collection Launch

Role
Senior Art Director

Challenge
Launch Jockey’s new Forever Fit collection — a modern, comfort-forward bra line — in a crowded category. The campaign needed to attract new customers while staying true to Jockey’s legacy of everyday comfort.

Approach
Defined the campaign concept and visual direction across catalog, digital, and in-store touchpoints — bringing Jockey’s modern comfort story to life through authentic, inclusive design. Reframed comfort as confidence, showing how the perfect fit empowers women to move freely and feel their best. A clean aesthetic, natural casting, and confident tone created a cohesive, uplifting narrative, while close collaboration with marketing and merchandising ensured alignment between story, product, and brand.

Result
Delivered a cohesive campaign that modernized Jockey’s image and helped successfully introduce the Forever Fit collection to market. The work elevated the brand’s voice, increased category relevance, and set a new creative standard for future launches.

Agency
Quad/Periscope

Contributors
Creative Director, Brian Lovell
Sam Falbo, Art Director