Wells Fargo History
Creative Direction | Experience Strategy | Digital Storytelling
Reimagining 170+ years of history through digital storytelling
Wells Fargo's History site serves as a living archive of the company's people, milestones, artifacts, and impact. While rich in content, the experience had become difficult to navigate and no longer reflected the quality or sophistication of the modern Wells Fargo brand.
As Associate Creative Director, I led the vision for transforming the site from a static historical repository into an engaging digital experience that balanced storytelling, education, and exploration. Inspired by the way visitors experience museums and cultural institutions, we restructured the site around narrative-driven journeys, immersive media, and a more intuitive content architecture designed to encourage discovery.
The redesigned platform introduced a contemporary visual language, interactive storytelling features, and enhanced accessibility while preserving the integrity of the historical content. The result is a more engaging and approachable experience that invites customers, employees, researchers, and history enthusiasts to explore more than 170 years of Wells Fargo history through a contemporary lens.
Role
Creative Direction, Experience Strategy, Visual Design Leadership, Stakeholder Alignment
Team
In partnership with Scott Gilson (Creative Director), Tam Hoang (Design), Carla Ring and John Hall (UX), Ellen Roos (Content Strategy), Steve Scowden (Copywriting), and Chris Winters (Development).