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When Kmart needed a campaign for their Back to School season, our team was tasked with creating a campaign that would elevate their brand and inspire their customer, establishing Kmart as THE destination for Back to School style and supply must-haves.
My role involved leading the the campaign’s creative development including photo art direction, graphics, digital, print, and in-store marketing.
Project
Back to School Campaign
Objective
Launch a comprehensive Back to School campaign centered around meeting customers' evolving needs for the Back to School season.
Scope
Campaign Development
Art Direction
Photo Art Direction
Location Scouting
Print
Digital
In-Store Marketing
Role
Art Direction
Photo Art Direction
Agency
Schawk Retail Marketing
Contributors
Jim DeYoung, Creative Director
Deirdre Boland, Associate Creative Director