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Lucas & Lewellen Vineyards is a small, premium, estate winery located in Santa Barbara County, California. Mandolina Wines is their award-winning line featuring estate grown Italian varietals.
The vineyard needed a brand identity to introduce their new line of Italian varietal wines. This included everything from the logo and label to the print collateral and tasting room design. The challenge was to develop an identity where the old world meets the new world in a fresh, modern way. It needed to have a strong shelf presence and stand out against other Italian varietal wines on shelf.
Project
Brand Identity and Package Design
Role
Design