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Blue Seal, a subsidiary of Kent Nutrition Group (KNG), is a trusted and preeminent regionally focused animal nutrition brand in the United States.
I was commissioned to lead a brand refresh initiative for Blue Seal. This included elevating their key brand elements: look and feel, photography, color palette, tone of voice; Establishing brand guidelines, assets and templates for print and digital communications; Designing/art directing printed materials.
Project
Brand Identity Refresh
Objective
Refresh and redefine the visual language and identity of the Blue Seal brand in a way that feels genuine and resonates with their audience.
Scope
Brand Identity
Art Direction
Brand Guidelines + Style Sheet
Print Materials
Role
Art Direction
Brand Design
Agency
Bader Rutter